Exciting news! Hugo Boss is exploring the world of NFT technology and has introduced NFC tags to their baseball caps and hoodies. This means that shoppers can now create digital twins of these products, which they can use to dress up their Metaverse avatars. By purchasing one of these tagged items, customers will be able to access a digital version by scanning the tag with their phone – how cool is that?
Start with items in metaverse
Customers can now personalize their online experience with Hugo Boss by creating a unique digital avatar on the “Ready Player Me” Metaverse platform. All they need to do is snap a selfie and voila, their very own virtual twin is born! To make it even more fun, customers have the option of outfitting their avatars in stylish baseball caps and hoodies from the brand’s collection.
And that’s not all – end of 2022 Hugo Boss launched its first-ever NFT collection called “Embrace Your Emotions“, featuring 1,001 emotionally themed 3D avatars paired with physical T-shirts for an immersive fashion experience like no other. Each shirt also comes equipped with a QR code that leads users straight to Snapchat filters so you can share your new look instantly!
What is “Ready Player Me”?
“Ready Player Me” is a cutting-edge cross-game avatar platform that has been chosen by Hugo Boss to launch their new Phygital collection. This innovative technology was created in 2014 by the talented team of Timmu Tõke (CEO), Rainer Selvet (CTO), Kaspar Tiri (CCO) and Haver Järveoja (COO). Their vast experience led them to develop “Ready Player Me,” which quickly became the leading provider of avatar creation for Metaverse inhabitants when it launched in 2020.
Hugo Boss’s decision to use this groundbreaking platform demonstrates how fashion and luxury brands are embracing NFT and NFC technologies, allowing them to connect with customers like never before. The Metaverse offers limitless opportunities for growth, making it an exciting frontier worth exploring!
