Kraken, the renowned US-based cryptocurrency exchange, has recently disclosed a partnership with Williams Racing Formula 1 team. This collaboration will give Kraken’s logo prominent visibility on both the halo and rear wing of the car to expand its brand recognition around the world.
But that’s not all! The union also includes an NFT collection where holders of particular Non-Fungible Tokens (NFT) can flaunt their collectibles alongside Kraken’s insignia on this racecar’s backside – thus presenting it another chance for noticeable exposure across borders. Although this is Kraken’s first intercontinental alliance with a Formula One squad, we have seen crypto related promotions in F1 earlier as well.
Crypto exchanges in Formula 1
Crypto.com, Tezos, and Opensea have already forged partnerships with various Formula 1 teams to bolster their standing in the racing sphere. While it remains uncertain how long Kraken’s collaboration with Williams Racing will last, this alliance presents a fantastic chance for the crypto exchange to boost its global brand recognition.
As one of the world’s largest crypto exchanges offering users an extensive selection of cryptocurrencies like Bitcoin, Ethereum, and Dogecoin. Kraken is taking yet another stride towards solidifying its position within both cryptocurrency circles and mainstream society by partnering with Williams Racing Team.
Boasting a rich history in Formula 1 as well as past successes on league leaderboards—the partnership between Kraken and Williams Racing aims not only at reinforcing team presence across motorsports but also capturing interest from an untapped market segment: cryptocurrency enthusiasts.
Conclusion of the partnership between Kraken and Williams Racing
All in all, the partnership between Kraken and Williams Racing is a great opportunity for both parties to strengthen their presence in the world of crypto and Formula 1. For Kraken, it’s a chance to increase awareness of their brand and get their name out there to a wider audience. And for Williams Racing, it’s an opportunity to tap into a new market and reach out to potential new fans.
Especially in web3, we are currently seeing a trend towards more and more strong partnerships. Trust and professionalism are the be-all and end-all. We also live these values and therefore work together with industry leaders like Sorare or Eternal Dragons.
We look forward to seeing how the collaboration between Kraken and William Racing progresses and what other innovations it will bring in the future.
