Hugo Boss enters the world of NFT technology

Exciting news! Hugo Boss is exploring the world of NFT technology and has introduced NFC tags to their baseball caps and hoodies. This means that shoppers can now create digital twins of these products, which they can use to dress up their Metaverse avatars. By purchasing one of these tagged items, customers will be able […]

Pharrell Williams and his Billionaire Boys Club

Billionaire Boys Club, the luxury streetwear brand established by Pharrell Williams, has recently unveiled its latest offering – a limited edition t-shirt named Y2K Core Tee. This exclusive product is part of the highly-coveted bb3 Technical Goods program and can only be acquired through BB3 token ownership. What sets this tee apart from others in […]

GQ stumbles at NFT launch

Lately, an increasing number of businesses and brands are attempting to break into the realm of NFTs. Renowned fashion publication GQ also sought to join the Web3 universe last weekend by introducing their own NFT collection titled “GQ3 Issue 001: Change is Good”. A misstep or a groundbreaking move towards the Web3 Sphere? The GQ3 […]